Building an Email List as a Pre-published Writer

If you are new to the publishing industry, just getting your feet wet in this game, you will have likely encountered an insane number of posts and advice tidbits on how an email list is incredibly important to include in your writer's platform. Email is much more reliable than social media in getting your messages in front of your fans. But even if you're not new to the industry, the advice on building an email list can totally do your head in.

Some advice is contradictory. Very little advice gives you solid information about what you should do or how to even start. And for those who are working on their first publications, the idea is often too overwhelming. In fact, most pre-published writers put building an email list into the too-hard basket, saying that they'll do it later—except that later never comes.

Today, I want to explore the insecurity that the debut writer faces when building an email list, and I want to tell you about a venture that I'm taking on to put some science behind some valid tactics.

So… Google has tagged me as SPAM

Creating a Digital Business Card

In 2020, online conferences started to become common place. There were some conferences that were forced to move online, so they could keep operating, but others were designed as online conferences from inception. For some conference, the online environment was a distraction from the networking concept. However, one online conference I attended during 2020 built into their program the Happy Hour Zoom events, doing the best they could to create the end-of-the-day bar socializing experience. And it was during these events that I noticed something in particular.

When it came time to exchange contact information with others, I would find myself typing in (copy-and-paste, really) the various URLs for my social media, my website, and my email. Sure, I could have given them just my website, but the first time I did that, someone complained—they couldn't be bothered looking on the sidebars or the footer for my social media links. So, while the website contains all the information a person needs to contact me in easy-to-find locations, it was clearly too complicated for some users.

I needed a digital business card.

Gaining followers the right way

So, you've joined up to a new social media site. It's only natural that you want to gain followers. Let's face it, you likely joined that social media site so you can forge meaningful connections that will help you in the future to actual sell stuff.

Or did you?

This is where things get a little muddled, because there are many people who delude themselves about the truth of what they're doing—writers in particular.

Social media, regardless of the platform you are talking about, is all about building connections. It's about building those networks. The larger that network is, the better off you will be when it actually comes time to sell a book or whatever.

I'm not saying that you're going to blast "Buy my book" ads to your networks, because that is the LAST thing you should do. But, with fostered connections, when you do mention that you have a book coming out, those networks will help you to spread the word.

It might take years to build those valuable connections, but there is a right way and a wrong way to go about it.

Writer Blogs and Misconceptions

It’s the start of the year, and many writers are setting out to work harder and do more to get their names out there. For some writers, this will mean publishing another book—or a first book as the case may be. For others, this will be building their online presence, looking at their social media options. For others, it will mean a revamp of an old website—or maybe building a new website. And there will be some writers who have decided to try their hand blogging.

Blogging is one of many different ways to build your online platform and following. Through blogging, you can make your website more attractive to readers, enticing them to visit on a regular basis. Through a constant turnover of new web content, you can even improve your SEO ranking.

It's not surprising that many marketers recommend using blogs to drive traffic to a website. And it's not surprising to see so many writers turn to blogging in an attempt to build a following. Hell, I blog in part for that reason. But if you’re not careful, blogging can quickly lead to writer burnout or leave dispirited writers in a state where they just want to give up.

Blogging is NOT for everyone.

It's time to dispel some of the myths surrounding blogging and make people face the realities before they fall into one of the many Hidden Traps associated with online platforms.

To Review or Not To Review?

The topic of reviews has come across my feeds a lot over the past few weeks, and I find myself feeling like a broken record, giving the same advice over and over.

First, there was a discussion on Facebook where a writer taking part in a book review cooperative felt bound by the rules of the cooperative: if you can’t leave a 3-star review or higher, then you’re out of the cooperative. Let’s ignore that this is unethical and deliberately misleading. If you feel a book is only worth 1 star, then you should feel comfortable giving that book 1 star. (Not that I would, but I will come to that later.)

Then, I encountered a fellow editor who was suffering a review dilemma, where she felt that a book in question possessed glaring editorial flaws, yet she knew others who adored the book. To complicate matters, she knew the author personally. She was asking a group of editors how she should handle the book review, worried about the negative impact on her editorial business if she promoted a book that was poorly edited.

This was closely followed by discussions about Amazon’s glitch in their reviews system that was impacting ALL products on their sites: non-verified reviews were being restricted.

I’ve heard others recount their own experiences regarding reviews, and discuss tactics for Advance Reader Copies (ARCs). Meanwhile, the same advice keeps pouring out of my fingers and onto the feeds.

NEVER review a book on Amazon, Goodreads or similar sites. Instead, recommend.

Let me explain why.

When Newsletters and Blogs Find the Trash

I subscribed to a range of blogs and newsletters from a variety of sources. Recently, because of the sheer number of subscriptions that I have, I've starting clearing out these emails using my smartphone. There has been a trend to my behavior, and it is formulaic.

For some emails, I just hit delete, never getting past the subject line. Other emails, I skim through to the end, and still hit delete. There are a few that I'll actually click the links and read more.

Everyone will have their own criteria for hitting the delete button, and it really can be as simple as a mood factor. However, there appears to be some things that I honestly believe are person-independent.

Maybe it's time to break this right down.

15 Seconds an Email

Recently, I decided to run a little experiment, and recorded the results. I recorded how I reacted to certain newsletters and blog subscriptions that were delivered to my inbox.

It might sound boring, but trust me, you might find it enlightening.

17 minutes to go through 66 emails. That's an average 15 seconds an email. Of those 66 emails, only 11 survived in my inbox to be looked at later. 3 were marked as share with others, and 2 were flagged to look at in more detail. But of 66 emails, only 1 was actually read while checking emails (off screen, of course). That's not good odds for the carefully constructed message that found its way into my inbox. However, what you might find surprising is that majority of the deleted emails found the trash because the distribution list provider sent the emails in a format that I couldn't read on my iPhone.

Take a look at the sped up footage. I'm willing to bet that you go through your emails just as fast, if not faster.

Save Me From Spam Hell

So, there is this website that is offering something free and you want it. Let's face it, free things are always good — well, most of the time they're good. However, the moment you sign up for that free thing, handing over your email, you know you're going to be giving the owners of that email list permission to send you spam. You don't want that. So, what is a girl to do?

Easy. Use an email specifically intended for nothing but spam.

But for writers, it's not a simple matter of spam versus general communications. You also have administration details, submissions and blog subscriptions. The email inbox of a writer can quickly become a nightmare. Important emails can become buried without you even realizing it.

Do you want to fight the email crazies? Well, here's how.

Words Can Cut Like Knives

As writers, we carefully craft our sentences to use the perfect word to say what is it that we want to say, creating the exact image in a reader’s mind. There are times when writers have been known to spend days to find those perfect words. Yet, there is one aspect of our writing lives where many writers don’t take the same care with words as they do their stories.

I’m talking about the posts that writers put on Facebook, Twitter and other social media. The rush to get the post out there can sometimes land us in situations where the words cut like knifes.