When setting goals, we are told to use SMART goals: Specific, Measurable, Attainable, Realistic, and Timely. We are encouraged to define our goals with clearly defined constraints and requirements to achieve the goals (specific), using something that we can measure our progress against (measurable). While it's important to dream big, we should never set ourselves up to fail by shooting for the stars from word go when there are a lot of little steps that we need to take along the way (attainable and realistic), and we need to put time limits on those goals (timely).
While I strongly believe in the ethos behind using SMART goals, it's the R in SMART that I believe is a little troublesome.
Commonly, I'll see R as Realistic, but I think Relevant is a better word to use. We might set a goal based on a certain task, but does that task have a purpose that is in service to our long-term hopes and dreams? For example, building that active Twitter following probably won't be of any help to the writer whose target audience is filled with young readers.
Today, I want to talk about shifting our SMART goals into something that has a stronger relevance to not only our hopes and dreams, but with our subconscious motivations too.