Publishing has always been a business, and writers are expected to build brands, which consists not only of the books they write, but also of their social media and online presence. Our non-writing activities have always been a part of this whole marketing thing, and how we handle that message is just part of the game. However, the internet has added a "now" component to the marketing equation that wasn't there before, and disaster is waiting to happen.
Anyone who is a regular reader of this blog (and my personal blog) will know that I'm a big fan of protecting oneself on the internet, protecting one's physical and cyber security, as well as one's reputation. But there could be aspects with what you are doing that could be a massive turnoff... and you don't even know it.
I'm talking about the overall message behind what it is that you're posting. I'm talking about your profile as a whole: the bio, the photos, and the individual messages. I'm talking about the public face that you present to the world.
And it all boils down to two things: politics and religion. They are both incredibly sensitive topics, but they also have their fingers wrapped around almost everything that we do.
Let me explain further.