Instagram | Black Wolf Editorial

So, you've joined up to a new social media site. It's only natural that you want to gain followers. Let's face it, you likely joined that social media site so you can forge meaningful connections that will help you in the future to actual sell stuff.

Or did you?

This is where things get a little muddled, because there are many people who delude themselves about the truth of what they're doing—writers in particular.

Social media, regardless of the platform you are talking about, is all about building connections. It's about building those networks. The larger that network is, the better off you will be when it actually comes time to sell a book or whatever.

I'm not saying that you're going to blast "Buy my book" ads to your networks, because that is the LAST thing you should do. But, with fostered connections, when you do mention that you have a book coming out, those networks will help you to spread the word.

It might take years to build those valuable connections, but there is a right way and a wrong way to go about it.

Publishing has always been a business, and writers are expected to build brands, which consists not only of the books they write, but also of their social media and online presence. Our non-writing activities have always been a part of this whole marketing thing, and how we handle that message is just part of the game. However, the internet has added a "now" component to the marketing equation that wasn't there before, and disaster is waiting to happen.

Anyone who is a regular reader of this blog (and my personal blog) will know that I'm a big fan of protecting oneself on the internet, protecting one's physical and cyber security, as well as one's reputation. But there could be aspects with what you are doing that could be a massive turnoff... and you don't even know it.

I'm talking about the overall message behind what it is that you're posting. I'm talking about your profile as a whole: the bio, the photos, and the individual messages. I'm talking about the public face that you present to the world.

And it all boils down to two things: politics and religion. They are both incredibly sensitive topics, but they also have their fingers wrapped around almost everything that we do.

Let me explain further.