Some years ago, I encountered a post that spoke about the importance of having a press kit on your website, even if you were a debut writer. By a press kit, they meant having downloadable pictures and copies of your bio of various formats, and of course, information about your new book. The press kit could be used by anyone for almost any purpose, but it was a form of advertising.

I have no idea on what blog I saw that post on all those years ago, but I remember getting my A into G and putting together a press kit page on my personal website, complete with information about the book that was being released at the time. Since then, I have updated the page to focus on more recent publications, and I keep updating it.

However, in the last week, I have discovered how important having the press kit page really is.Read More→