The GDPR (General Data Protection Regulation for the EU) is now a few years old. As a global internet-based society, we're still trying to get our heads around the implications of the legislation. As a small business owner, I too have been trying to understand. However, over the past few years, I have noticed a few quirks about the way email mailing lists are handled, identifying some of the hidden traps within the systems. There are things that we need to be aware of from both sides of the equation.
The biggest hidden trap is associated with the right to be forgotten. Under the GDPR, if you want your email (and other contact details) to be removed and deleted from a database, you have that right. However, most people assume that just by unsubscribing to a mailing list that is what you're doing.
WRONG! Unsubscribing from a mailing list does not mean that your details have been deleted from the database. Let's delve into this particular issue based on my personal experience.