Don't delude yourself: first impressions matter. We judge people by those first few seconds and it is incredibly difficult to change someone's opinion after that judgment has already been made.
"Don't judge a book by its cover." Yet, we do it ALL THE TIME.
There are countless examples where first impressions matter. But the one arena that people tend to forget about is digital communications (email and social media). It has become way too easy to send off emails, treating it like a text message with a friend rather than a business or formal method of communication.
While I can rant until I'm blue in the face about social media interactions, I've already taken the time to look at how one's messages could be a turnoff without even knowing it. Please read that post from last year, because for social media, you need to focus on your target audience and ignore everyone else.
Today, I want to focus on email communications and the hidden messages that exist in those lines of email.
I will be taking examples from some of my communications with prospective clients, paraphrasing and hiding identity of those email writers, but I want to give you some insight into the subtext I garnished from those emails.
