In 2020, online conferences started to become common place. There were some conferences that were forced to move online, so they could keep operating, but others were designed as online conferences from inception. For some conference, the online environment was a distraction from the networking concept. However, one online conference I attended during 2020 built into their program the Happy Hour Zoom events, doing the best they could to create the end-of-the-day bar socializing experience. And it was during these events that I noticed something in particular.

When it came time to exchange contact information with others, I would find myself typing in (copy-and-paste, really) the various URLs for my social media, my website, and my email. Sure, I could have given them just my website, but the first time I did that, someone complained—they couldn't be bothered looking on the sidebars or the footer for my social media links. So, while the website contains all the information a person needs to contact me in easy-to-find locations, it was clearly too complicated for some users.

I needed a digital business card.