Email marketing is without a doubt one of the best ways that a writer can market their books. You get a direct line into your fans' inbox and you don't run the risk of your social media post never been seen because of changing algorithms. So, that email list is an important component to a writer's platform.
But most writers can't afford to pay $100s of dollars for an email distribution system.
MailerLite is one of the few providers out there that currently offers email distribution management for free to writers, including the ability to have email sequences, multiple sub-groups on your lists, fully branded forms, and forms that can be integrated and embedded into your website. And these are only just some of the features available to those on the free plans.
In this course:
- Learn how to customize the sign-up forms and email templates to match your chosen branding.
- Discover how to design an email sequence for new subscribers.
- Learn about your legal obligations under GDPR and CAN-SPAM.
- Get a few ideas on what you might use as a "leader magnet" or as newsletter content.
This course does assume that you already have a MailerLite account, but maybe you just aren't sure what to do with it or how to set it up fully so you can use it.
Let's get started and build the tools needed to take advantage of email marketing using MailerLite.
On March 22, 2022, MailerLite launched a new version of their site. Both sites (MailerLite Classic and the 2022 Interface) continue to operate side-by-side, with different features available to those using free MailerLite accounts. Ensure that you check out the course that matches your interface.
If you signed up for MailerLite PRIOR to March 22, 2022, then you will want the MailerLite Classic course. Otherwise, you will be interested in the 2022 Interface.
* Price may vary from region to region as seen on the Udemy site.