Writer Blogs and Misconceptions

It’s the start of the year, and many writers are setting out to work harder and do more to get their names out there. For some writers, this will mean publishing another book—or a first book as the case may be. For others, this will be building their online presence, looking at their social media options. For others, it will mean a revamp of an old website—or maybe building a new website. And there will be some writers who have decided to try their hand blogging.

Blogging is one of many different ways to build your online platform and following. Through blogging, you can make your website more attractive to readers, enticing them to visit on a regular basis. Through a constant turnover of new web content, you can even improve your SEO ranking.

It's not surprising that many marketers recommend using blogs to drive traffic to a website. And it's not surprising to see so many writers turn to blogging in an attempt to build a following. Hell, I blog in part for that reason. But if you’re not careful, blogging can quickly lead to writer burnout or leave dispirited writers in a state where they just want to give up.

Blogging is NOT for everyone.

It's time to dispel some of the myths surrounding blogging and make people face the realities before they fall into one of the many Hidden Traps associated with online platforms.

The Importance of Press Kits—Even for the Debut Writer

Some years ago, I encountered a post that spoke about the importance of having a press kit on your website, even if you were a debut writer. By a press kit, they meant having downloadable pictures and copies of your bio of various formats, and of course, information about your new book. The press kit could be used by anyone for almost any purpose, but it was a form of advertising.

I have no idea on what blog I saw that post on all those years ago, but I remember getting my A into G and putting together a press kit page on my personal website, complete with information about the book that was being released at the time. Since then, I have updated the page to focus on more recent publications, and I keep updating it.

However, in the last week, I have discovered how important having the press kit page really is.Read More→

Is your profile a turnoff?

Publishing has always been a business, and writers are expected to build brands, which consists not only of the books they write, but also of their social media and online presence. Our non-writing activities have always been a part of this whole marketing thing, and how we handle that message is just part of the game. However, the internet has added a "now" component to the marketing equation that wasn't there before, and disaster is waiting to happen.

Anyone who is a regular reader of this blog (and my personal blog) will know that I'm a big fan of protecting oneself on the internet, protecting one's physical and cyber security, as well as one's reputation. But there could be aspects with what you are doing that could be a massive turnoff... and you don't even know it.

I'm talking about the overall message behind what it is that you're posting. I'm talking about your profile as a whole: the bio, the photos, and the individual messages. I'm talking about the public face that you present to the world.

And it all boils down to two things: politics and religion. They are both incredibly sensitive topics, but they also have their fingers wrapped around almost everything that we do.

Let me explain further.

Mailing Lists: Unsubscribe Doesn’t Mean Forgotten

The GDPR (General Data Protection Regulation for the EU) is now a few years old. As a global internet-based society, we're still trying to get our heads around the implications of the legislation. As a small business owner, I too have been trying to understand. However, over the past few years, I have noticed a few quirks about the way email mailing lists are handled, identifying some of the hidden traps within the systems. There are things that we need to be aware of from both sides of the equation.

The biggest hidden trap is associated with the right to be forgotten. Under the GDPR, if you want your email (and other contact details) to be removed and deleted from a database, you have that right. However, most people assume that just by unsubscribing to a mailing list that is what you're doing.

WRONG! Unsubscribing from a mailing list does not mean that your details have been deleted from the database. Let's delve into this particular issue based on my personal experience.

Facebook: Is it time to panic about security?

Facebook has hit the news once again with yet another security breach. This time, the breach was a flaw in the View as... feature built into the platform to give users the ability to see their profiles and pages as another user would see them. It had to do with some combination of settings between this feature and the uploading of videos that gave some hacker access to over 50 million people's data.

News of the breach is EVERYWHERE! There is even a public statement about it on the Facebook site.

To be honest, I'm not surprised this has happened. As much as people like to pretend otherwise, the internet and social media are still new technology. Yes, sites like Facebook have been around for a while, going public in 2004. However, what Facebook looked like in 2004 is NOTHING compared to what it looks like today. Social media as a whole is dramatically different. Same too with the internet.

More and more people are joining the world of the internet. For much of the Western Society, it has become a massive part of our lives. My children are now required to sit certain school exams or submit assignments online. This is the world we now live in.

With the changes in the world, we were bound to face issues surrounding privacy and security. The question is: is it time to panic?

In a one-word answer: No. In a longer answer: No, but it is time to examine our practices and take steps to protect ourselves.

Here is a list of steps you should take to protect yourself on the internet, not just Facebook.

The Must-Have Website

When I first started down the road towards publication myself, I did an extensive amount of research trying to understand exactly what I needed to do to make it happen. There was this one thing that kept cropping up, time and time again. Platform. Website. Website. Platform.

When I saw this constant theme of website for writers, I wanted to run screaming. There was no way I wanted to stress myself with having to do all the coding associated with having a website. And the cost... I could barely afford my internet bill. But if I wanted to make a name for myself as a writer, I was going to have to suck it up and just do it.

I was pleasantly surprised at how simple — and cheap — it all was.

I created the first iteration of my author website, with all the bells and whistles, within 30 minutes. I kid you not. And all it cost me was time. That website was FREE.

Don’t blame Facebook for sharing data that you already share.

Facebook and Zuckerberg have found the news again, but this time it's about sharing data with the Chinese. This is not exactly a surprise, especially after what was revealed earlier this year. Lawmakers and government officials have the right to be up in arms about this, because sharing of data was independent of any privacy settings that you might have had on your accounts. However, do we really have the right to complain about Facebook sharing data that we already share publicly?

Don't get me wrong, I think this breach of privacy and security is a serious issue. Earlier this year, I posted about how to access some of the hidden Facebook features that were associated with synced contact details from smartphones. However, there is another whole range of security and privacy settings that most people either can't be bothered with or don't know about. Yet, many are complaining about data being shared when they themselves are the ones publicly sharing the data.

To Review or Not To Review?

The topic of reviews has come across my feeds a lot over the past few weeks, and I find myself feeling like a broken record, giving the same advice over and over.

First, there was a discussion on Facebook where a writer taking part in a book review cooperative felt bound by the rules of the cooperative: if you can’t leave a 3-star review or higher, then you’re out of the cooperative. Let’s ignore that this is unethical and deliberately misleading. If you feel a book is only worth 1 star, then you should feel comfortable giving that book 1 star. (Not that I would, but I will come to that later.)

Then, I encountered a fellow editor who was suffering a review dilemma, where she felt that a book in question possessed glaring editorial flaws, yet she knew others who adored the book. To complicate matters, she knew the author personally. She was asking a group of editors how she should handle the book review, worried about the negative impact on her editorial business if she promoted a book that was poorly edited.

This was closely followed by discussions about Amazon’s glitch in their reviews system that was impacting ALL products on their sites: non-verified reviews were being restricted.

I’ve heard others recount their own experiences regarding reviews, and discuss tactics for Advance Reader Copies (ARCs). Meanwhile, the same advice keeps pouring out of my fingers and onto the feeds.

NEVER review a book on Amazon, Goodreads or similar sites. Instead, recommend.

Let me explain why.

Privacy is World-Wide: The Impact of GDPR

If I was say “GDPR is here,” would you know what I was talking about? Be honest. There’s nothing to be ashamed of if you don’t.

Now for the next question: if you have heard of the GDPR, have you bothered to take the steps necessary to protect yourself? Or are you one of those who believes that because you don’t live in the EU that it doesn’t concern you? Again, be honest. It’s perfectly okay to think that.

However, believe it or not, if you are a public figure of any kind (e.g., writer, podcaster, musician, artist), then the GDPR could have huge consequences if you don’t take the steps now to protect yourself. Because of the way the internet works, there is a whole level of complexity added to the privacy of information issue that most people don’t realize or understand.

It’s time to get the picture straight.