Building an Email List as a Pre-published Writer

If you are new to the publishing industry, just getting your feet wet in this game, you will have likely encountered an insane number of posts and advice tidbits on how an email list is incredibly important to include in your writer's platform. Email is much more reliable than social media in getting your messages in front of your fans. But even if you're not new to the industry, the advice on building an email list can totally do your head in.

Some advice is contradictory. Very little advice gives you solid information about what you should do or how to even start. And for those who are working on their first publications, the idea is often too overwhelming. In fact, most pre-published writers put building an email list into the too-hard basket, saying that they'll do it later—except that later never comes.

Today, I want to explore the insecurity that the debut writer faces when building an email list, and I want to tell you about a venture that I'm taking on to put some science behind some valid tactics.

So… Google has tagged me as SPAM

Creating a Digital Business Card

In 2020, online conferences started to become common place. There were some conferences that were forced to move online, so they could keep operating, but others were designed as online conferences from inception. For some conference, the online environment was a distraction from the networking concept. However, one online conference I attended during 2020 built into their program the Happy Hour Zoom events, doing the best they could to create the end-of-the-day bar socializing experience. And it was during these events that I noticed something in particular.

When it came time to exchange contact information with others, I would find myself typing in (copy-and-paste, really) the various URLs for my social media, my website, and my email. Sure, I could have given them just my website, but the first time I did that, someone complained—they couldn't be bothered looking on the sidebars or the footer for my social media links. So, while the website contains all the information a person needs to contact me in easy-to-find locations, it was clearly too complicated for some users.

I needed a digital business card.

Nothing on the internet is private

I hadn't intended on writing a second blog post this month, but the recent storm that has hit editing circles has highlighted what I call a hidden trap of the internet. And this one is one that would seem as obvious as the nose on my face, yet there are fools who just don't understand it.

Nothing on the internet is private. Not emails. Not personal messages. Not even chat room conversations.

If a computer or electronic device is involved somewhere within the process of passing information from one person to another, then there is a very real possibility that the information could be leaked and made public.

On November 12, 2021, Victoria Strauss released a blog post on the Writer Beware blog about an editor and their shady practices. Within the editors' circles, there is concern about this particular editor's practices and how it might reflect on editors as a whole, but most of the conversation I've seen centers around the shocking nature of the editor's emails and communications.

I don't want to get into the disconnect between client expectations and services provided by this editor, because that's not the hidden trap that I want to highlight. I want to focus entirely on the fact that the whole world now knows exactly how this editor communicates. And the reason we now know this is because a screen capture of email communications was shared as part of the Writer Beware blog post.

And that is the hidden trap.

Blogging is an SEO game

Once upon a time, when the internet was new, writers from around the world took advantage of this new platform to get their writing out there. Bloggers were born, each of them with their own opinions about the way the world works.

If you were a frequent blogger back in the day (and we're talking in the order of 20 to 30 years ago now), you could amass a decent size following within a matter of months, just like any newspaper columnist could. They had the right angle, they were using the right distribution channels, and they hit the new technology medium at the right time. However, today, the internet is a completely different beast.

Gone are the days of having a fresh take that would capture the imagination right from the starting gate. Today, bloggers are competing against others with the same views (or opposing views), trying to be heard in the sea of noise. For bloggers just starting out today, your audience consists of you and you alone. For some bloggers, even their mothers won't read their blogs.

So, why do content marketers keep pushing this idea that writers need to have blogs? Well, it has to do with the impact that blogging can have on SEO rankings.

Let me explain.

Recommended Facebook Privacy Settings for Profiles (October 2020)

Facebook is one of those sites that is constantly updating their system. This IS a good thing, because they recognize that their system is not perfect.

I will be the first to admit that some changes they have brought in are things that really are odd and make things worse, not better, but with every change comes another instance when Facebook users should take the time to go through the settings to see what has been added and what has disappeared.

Facebook introduced a new interface for the web-based system a few months ago, and as of last month, the option to use the old interface disappeared. And last week, Facebook rolled out a new update to their mobile apps too. So, if you haven't already reviewed your privacy and security settings on the site, NOW is the time to do it.

Gaining followers the right way

So, you've joined up to a new social media site. It's only natural that you want to gain followers. Let's face it, you likely joined that social media site so you can forge meaningful connections that will help you in the future to actual sell stuff.

Or did you?

This is where things get a little muddled, because there are many people who delude themselves about the truth of what they're doing—writers in particular.

Social media, regardless of the platform you are talking about, is all about building connections. It's about building those networks. The larger that network is, the better off you will be when it actually comes time to sell a book or whatever.

I'm not saying that you're going to blast "Buy my book" ads to your networks, because that is the LAST thing you should do. But, with fostered connections, when you do mention that you have a book coming out, those networks will help you to spread the word.

It might take years to build those valuable connections, but there is a right way and a wrong way to go about it.

It’s a typo! They happen.

If there is one constant within the world of publishing, it would be that typos happen. It doesn't matter how many times you go through a piece of written work, there will always be something that's missed. You could have six different sets of eyes on it, and things still slip through. And the longer that piece of writing is, the more likely that errors get missed.

To complicate matters, you might have the cleanest copy on the planet, but errors creep in during typesetting too. At every stage of the writing/editing/publishing process, there is an opportunity for an error to be introduced—and for that error to get missed.

It happens.

I'll be the first to grant you that when a piece of writing is riddled with typos and grammatical errors, it's frustrating to read. However, I have said it time and time again: if a story is gripping, most readers will be willing to overlook the odd typo or grammatical error.

As writers, we need to accept that typos WILL happen.

As editors, we need to accept that we're NOT perfect.

However, there are some people out there who are Grammar Nazis from hell and will publicly shame you for making innocent typographical errors. It's because of these jerks (and that's what they are) that many writers and editors despise the idea of blogging. They're afraid that their writing might be torn to shreds because of those innocent mistakes. But what the Grammar Nazis forget is that mistakes happen.

The production schedules for a blog are tight. Certain steps within the editing process are sometimes missed. The thorough care that we give our novel writing is not given to this short piece that is going to go up on the web within hours. Newspaper articles are much the same in that respect. Mistakes creep in, it's the nature of the beast. But when the public shaming starts…

***Breathe… Just breathe…***

I think it's time to put reality back into the blogging world and remind a few editors that we're only human.

So, You’re Starting a Blog…

At some point within a modern writer's career, they will be forced to face that common internet-based question: To blog or not to blog? I have written about this multiple times now, and I will say it again, hopefully for the last time (though I know it won't be).

A writer should blog ONLY if they want to.

Seriously! If you don't want to blog, then DON'T. It doesn't matter what others say. A blogger who doesn't want to be doing it is so obvious and it could be harmful to your reputation as a writer.

If I was to ask you why you're blogging, there is only one answer I should get: "Because I want to." If you say anything else, then you need to go back and read my post about blogging misconceptions. If after reading that post you want to blog, then by all means, carry on. Otherwise, I'll see you in my next post.

Now that we have your reasons to be blogging out of the way, let's carry on.

I, like many other writers, spend a significant amount of time reading blogs, gleaning whatever information I can about the various aspects of the publishing industry. And there are a lot of things that I see with those blogs that are frustrating and quite frankly a bit of a turnoff.

And it's not just me. I have spoken to other writers, and we're all commenting on the same things. Yet, we see them over and over again, because some content marketer thought they would be a good idea.

It's time to tidy up the blogging world and highlight some of those ever-important Hidden Traps.

In this post, we're going to explore the content of blog posts—possible topics, the language and voice, and the paragraphing, as well as images, headings and those little things that are 100% in your control as the blogger.

So, let's get to it.