A free website is still a website

Posted on January 17, 2025December 3, 2024 by Judy L Mohr

If you’re not sure exactly what you want to achieve with your website, start with a free one. There is nothing wrong with a free website. Using providers like WordPress.com, you can create professional sites with little effort, without it costing you the earth.

Free websites from providers like WordPress.com, Weebly, and Wix all have a few things in common.

All of them have no contracts or fees when starting out. They will allow you to choose a domain name, but they will give you a subdomain URL in the form of chosenname.provider.com This is not a bad thing, because at least you are building your brand recognition with your chosen name.

They often use user-friendly page builder tools, though some are more user-friendly than others. And there are often a number of themes that you can choose from for your websites. No technical skills are required to get your website up and going—you just need the content.

However, the free options also possess similar cons too.

The options and resources available for your websites will be limited. For example, Wix and Weebly don’t allow you to embed signup forms on your website to external providers. On WordPress.com, you might not be able to have an embedded form, but you can use a popup signup form to common email list providers.

The free sites also tend to offer limited technical support, and they might require you to pay for add-ons or upgrades to become fully usable sites. They will restrict how much customization you have access to, limiting how much of your branding you can incorporate into your site.

And the biggest con: the cost of a free website is the advertising that providers put on your website. Sometimes, you can influence what ads are shown, but more often than not, you can’t.

I know I’m sounding a little negative about free sites here, but seriously, they are a good option for newer and emerging writers. I started out on a free website from WordPress.com with a custom domain mapped onto it. If it wasn’t for business decisions that I made years ago, I would likely still be using that free website, nearly a decade after it was first created.

Building a Basic Author Website

Posted on December 13, 2024December 3, 2024 by Judy L Mohr

There are so many things that a writer needs to think about as they navigate the publishing industry, and the internet has added a whole other layer of complexity to the equation. There’s social media and the headaches about building a fan base there. There’s the email list and the management of a newsletter.

But if there is only one thing that you do on the internet for your online platform, create a website.

All writers seeking publication, traditionally or self-published, NEED a website. No exception. Your website is your online home. It’s the place where readers will go to get the latest information about your various projects, both old and new. You will likely have a list of all your published books, links to where they can be purchased, and links to interviews and other goodies. Yes, your social media will likely have information about the latest happenings too; however, any older material is quickly buried.

Seriously, folks, the moment you decide that you ultimately want to be published, start thinking about that website. And you don’t need to spend an arm and a leg on fancy website designs either. No need to stress yourself about learning HTML or CSS. Just focus on the page content and get it out there.

In today’s post, we’re going to explore the bare-minimum website for writers.

Building an Email List as a Pre-published Writer

Posted on September 16, 2022May 2, 2023 by Judy L Mohr

If you are new to the publishing industry, just getting your feet wet in this game, you will have likely encountered an insane number of posts and advice tidbits on how an email list is incredibly important to include in your writer's platform. Email is much more reliable than social media in getting your messages in front of your fans. But even if you're not new to the industry, the advice on building an email list can totally do your head in.

Some advice is contradictory. Very little advice gives you solid information about what you should do or how to even start. And for those who are working on their first publications, the idea is often too overwhelming. In fact, most pre-published writers put building an email list into the too-hard basket, saying that they'll do it later—except that later never comes.

Today, I want to explore the insecurity that the debut writer faces when building an email list, and I want to tell you about a venture that I'm taking on to put some science behind some valid tactics.

So… Google has tagged me as SPAM

Posted on August 26, 2022January 10, 2023 by Judy L Mohr

Creating a Digital Business Card

Posted on February 18, 2022January 23, 2023 by Judy L Mohr

In 2020, online conferences started to become common place. There were some conferences that were forced to move online, so they could keep operating, but others were designed as online conferences from inception. For some conference, the online environment was a distraction from the networking concept. However, one online conference I attended during 2020 built into their program the Happy Hour Zoom events, doing the best they could to create the end-of-the-day bar socializing experience. And it was during these events that I noticed something in particular.

When it came time to exchange contact information with others, I would find myself typing in (copy-and-paste, really) the various URLs for my social media, my website, and my email. Sure, I could have given them just my website, but the first time I did that, someone complained—they couldn't be bothered looking on the sidebars or the footer for my social media links. So, while the website contains all the information a person needs to contact me in easy-to-find locations, it was clearly too complicated for some users.

I needed a digital business card.

Nothing on the internet is private

Posted on November 16, 2021January 10, 2023 by Judy L Mohr

I hadn't intended on writing a second blog post this month, but the recent storm that has hit editing circles has highlighted what I call a hidden trap of the internet. And this one is one that would seem as obvious as the nose on my face, yet there are fools who just don't understand it.

Nothing on the internet is private. Not emails. Not personal messages. Not even chat room conversations.

If a computer or electronic device is involved somewhere within the process of passing information from one person to another, then there is a very real possibility that the information could be leaked and made public.

On November 12, 2021, Victoria Strauss released a blog post on the Writer Beware blog about an editor and their shady practices. Within the editors' circles, there is concern about this particular editor's practices and how it might reflect on editors as a whole, but most of the conversation I've seen centers around the shocking nature of the editor's emails and communications.

I don't want to get into the disconnect between client expectations and services provided by this editor, because that's not the hidden trap that I want to highlight. I want to focus entirely on the fact that the whole world now knows exactly how this editor communicates. And the reason we now know this is because a screen capture of email communications was shared as part of the Writer Beware blog post.

And that is the hidden trap.

Blogging is an SEO game

Posted on December 11, 2020April 29, 2023 by Judy L Mohr

Once upon a time, when the internet was new, writers from around the world took advantage of this new platform to get their writing out there. Bloggers were born, each of them with their own opinions about the way the world works.

If you were a frequent blogger back in the day (and we're talking in the order of 20 to 30 years ago now), you could amass a decent size following within a matter of months, just like any newspaper columnist could. They had the right angle, they were using the right distribution channels, and they hit the new technology medium at the right time. However, today, the internet is a completely different beast.

Gone are the days of having a fresh take that would capture the imagination right from the starting gate. Today, bloggers are competing against others with the same views (or opposing views), trying to be heard in the sea of noise. For bloggers just starting out today, your audience consists of you and you alone. For some bloggers, even their mothers won't read their blogs.

So, why do content marketers keep pushing this idea that writers need to have blogs? Well, it has to do with the impact that blogging can have on SEO rankings.

Let me explain.

Recommended Facebook Privacy Settings for Profiles (October 2020)

Posted on October 9, 2020June 7, 2023 by Judy L Mohr

Facebook is one of those sites that is constantly updating their system. This IS a good thing, because they recognize that their system is not perfect.

I will be the first to admit that some changes they have brought in are things that really are odd and make things worse, not better, but with every change comes another instance when Facebook users should take the time to go through the settings to see what has been added and what has disappeared.

Facebook introduced a new interface for the web-based system a few months ago, and as of last month, the option to use the old interface disappeared. And last week, Facebook rolled out a new update to their mobile apps too. So, if you haven't already reviewed your privacy and security settings on the site, NOW is the time to do it.

Gaining followers the right way

Posted on July 10, 2020September 7, 2022 by Judy L Mohr

So, you've joined up to a new social media site. It's only natural that you want to gain followers. Let's face it, you likely joined that social media site so you can forge meaningful connections that will help you in the future to actual sell stuff.

Or did you?

This is where things get a little muddled, because there are many people who delude themselves about the truth of what they're doing—writers in particular.

Social media, regardless of the platform you are talking about, is all about building connections. It's about building those networks. The larger that network is, the better off you will be when it actually comes time to sell a book or whatever.

I'm not saying that you're going to blast "Buy my book" ads to your networks, because that is the LAST thing you should do. But, with fostered connections, when you do mention that you have a book coming out, those networks will help you to spread the word.

It might take years to build those valuable connections, but there is a right way and a wrong way to go about it.