When Newsletters and Blogs Find the Trash

I subscribed to a range of blogs and newsletters from a variety of sources. Recently, because of the sheer number of subscriptions that I have, I've starting clearing out these emails using my smartphone. There has been a trend to my behavior, and it is formulaic.

For some emails, I just hit delete, never getting past the subject line. Other emails, I skim through to the end, and still hit delete. There are a few that I'll actually click the links and read more.

Everyone will have their own criteria for hitting the delete button, and it really can be as simple as a mood factor. However, there appears to be some things that I honestly believe are person-independent.

Maybe it's time to break this right down.

15 Seconds an Email

Recently, I decided to run a little experiment, and recorded the results. I recorded how I reacted to certain newsletters and blog subscriptions that were delivered to my inbox.

It might sound boring, but trust me, you might find it enlightening.

17 minutes to go through 66 emails. That's an average 15 seconds an email. Of those 66 emails, only 11 survived in my inbox to be looked at later. 3 were marked as share with others, and 2 were flagged to look at in more detail. But of 66 emails, only 1 was actually read while checking emails (off screen, of course). That's not good odds for the carefully constructed message that found its way into my inbox. However, what you might find surprising is that majority of the deleted emails found the trash because the distribution list provider sent the emails in a format that I couldn't read on my iPhone.

Take a look at the sped up footage. I'm willing to bet that you go through your emails just as fast, if not faster.

Save Me From Spam Hell

So, there is this website that is offering something free and you want it. Let's face it, free things are always good — well, most of the time they're good. However, the moment you sign up for that free thing, handing over your email, you know you're going to be giving the owners of that email list permission to send you spam. You don't want that. So, what is a girl to do?

Easy. Use an email specifically intended for nothing but spam.

But for writers, it's not a simple matter of spam versus general communications. You also have administration details, submissions and blog subscriptions. The email inbox of a writer can quickly become a nightmare. Important emails can become buried without you even realizing it.

Do you want to fight the email crazies? Well, here's how.

Words Can Cut Like Knives

As writers, we carefully craft our sentences to use the perfect word to say what is it that we want to say, creating the exact image in a reader’s mind. There are times when writers have been known to spend days to find those perfect words. Yet, there is one aspect of our writing lives where many writers don’t take the same care with words as they do their stories.

I’m talking about the posts that writers put on Facebook, Twitter and other social media. The rush to get the post out there can sometimes land us in situations where the words cut like knifes.

You Need to Register Your Copyright

Every so often, I come across some blog post or a Facebook group message, or something, where a writer is asking about copyright certificates and the like. Amazon is becoming more insistent on obtaining those copyright certificates, and rightly so.

Too many times, I have encountered some horror story where some honest writer has had their precious work taken down from the Amazon sites because some BLEEP has chosen to claim that they own the copyright. If this happens to you, it falls on you to prove the other person is wrong.

To complicate matters, far too many writers choose not to register their copyright with a copyright authority because of the cost. However, these are the writers that run the risk of finding themselves being the victim of some copyright scam.

All writers want to protect their writing as much as possible, and for the most part, people are honest. It’s the shady ones that you need to worry about. Here is where taking a few simple steps can save you.

The Dangers of Photos and GPS on Social Media

Put your hand up if you have found yourself becoming a shutter-bug. Be honest.

With the latest phones, many of us now have a high-resolution camera sitting in our back pockets (or in my case, the outside pocket of my purse). So, it’s not surprising that people have become trigger happy with their phone cameras. Add in the fact that smartphones have easy access to the internet, and those photos are now being showcased for the world to see.

Before you hit the share button, you might want to take a good look at that photo.Read More→

A Website and Blog are NOT the same thing.

There are many out there who will use the terms website and blog interchangeably. The difference between the two is not as clear as one might think. It probably doesn’t help that many blogs are hosted on personal websites. However, there is a BIG difference between a website and a blog, although the line is a little fuzzy.

A website is your internet home, containing information about yourself and your various projects. The pages are static, occasionally updated to reflect changes. It will contain the most up-to-date information about your work, assuming that you actually keep it up to date.

A blog, on the other hand, is like a diary. It will be constantly changing with whatever content or other information you choose to share with the world. In some respects, a blog will contain even more up-to-date information about your work. However, the information on a blog quickly gets buried, depending on the frequency at which you post. This means that you can’t rely on your blog as a marketing tool for older works.

If a reader visits your site, they want to be able to find your books, products, or whatever quickly — and with little effort. This is the key point that distinguishes a website from a blog.

What is a Platform?

The whole concept of building a following can be overwhelming at times, and there really isn’t much solid advice out there. However, a writer’s platform is not the complicated concept that many turn it into.

A writer’s platform is NOT marketing, promotion, or publicity. It’s not just a website or social media — for that matter, it’s not just your books. A writer’s platform is everything that you do to connect with readers.

It’s your local writers’ group that you attend once a month, or more frequently, as the case may be. It’s those conferences and book festivals that you save your pennies for so you can afford the registration. It’s your participation in special events that have nothing to do with writing and your books.

Yes, a writer’s platform includes your books, website, and social medial, and yes, this online component in today’s market is important, but it’s not everything.

When is writing classified as published?

The publishing industry has changed in a big way, thanks to the internet, social media and self-publishing. While some aspects have opened doors to many writers who would have struggled in a big way to become a published author, there are some aspects that have actually closed the doors to traditional publication paths.

Let me start by saying that there is absolutely nothing wrong with the self-publication path. There are some brilliant novels that have been self-published and some extremely successful writers that have taken that particular road. As long as you’re prepare to put in the hard work, self-publication can be a rewarding experience.

Regardless of whether you are self-published or traditionally published, you will need to get your head around marketing within today’s industry. It really is a self-promotion game; hence, one of the reasons that many have turned to self-publication. You put in all that effort and energy. You should reap the benefits.

However, there might be other reasons that you have your heart set on the traditional publication path. Perhaps there is a particular publishing house that you have dreamed of for as long as you can remember. Maybe your local bookstores refuse to consider stocking books that are self-published. Maybe there’s another reason altogether.

Regardless of what your reasons might be, if you are heading down the road toward traditional publication, you need to be strategic in your release of sample writing. If you release the wrong bit in the wrong location, you may have inadvertently published your work without realizing it, killing your chances at traditional publication.