The whole concept of building a following can be overwhelming at times, and there really isn’t much solid advice out there. However, a writer’s platform is not the complicated concept that many turn it into.
A writer’s platform is NOT marketing, promotion, or publicity. It’s not just a website or social media — for that matter, it’s not just your books. A writer’s platform is everything that you do to connect with readers.
It’s your local writers’ group that you attend once a month, or more frequently, as the case may be. It’s those conferences and book festivals that you save your pennies for so you can afford the registration. It’s your participation in special events that have nothing to do with writing and your books.
Yes, a writer’s platform includes your books, website, and social medial, and yes, this online component in today’s market is important, but it’s not everything.