What is a Platform?

The whole concept of building a following can be overwhelming at times, and there really isn’t much solid advice out there. However, a writer’s platform is not the complicated concept that many turn it into.

A writer’s platform is NOT marketing, promotion, or publicity. It’s not just a website or social media — for that matter, it’s not just your books. A writer’s platform is everything that you do to connect with readers.

It’s your local writers’ group that you attend once a month, or more frequently, as the case may be. It’s those conferences and book festivals that you save your pennies for so you can afford the registration. It’s your participation in special events that have nothing to do with writing and your books.

Yes, a writer’s platform includes your books, website, and social medial, and yes, this online component in today’s market is important, but it’s not everything.

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Helpful Tips

Tip of the Day: Have a marketing strategy for your book.

Whether you are self-publishing or traditionally publishing, you need a marketing strategy for your book. It’s not good enough to just post your book on Amazon and expect people to buy it. The “build it and they will come” philosophy only works for Kevin Costner. The exact strategy that you use will depend on your personality and goals. There is only one wrong answer: doing nothing.

By the way, marketing begins before your book is published and continues long afterward.
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A Methodical Way to Marketing (Guest Blog)

Writing takes a community, sharing ideas and supporting one another. So, when we get approached with an article that shares hard-earned knowledge, we couldn't be happier to pass that information.

Today's post is written by Joynell Shultz. Joynell writes speculative fiction, venturing into the realms of cloning, medial research and vampires (but not all in the same story). As an independent-published author, she knows a thing or two about marketing, and she is learning more all the time.

Take a read of some of the insights into marketing books that Joynell has gained over the years.

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