Building an Email List as a Pre-published Writer

If you are new to the publishing industry, just getting your feet wet in this game, you will have likely encountered an insane number of posts and advice tidbits on how an email list is incredibly important to include in your writer's platform. Email is much more reliable than social media in getting your messages in front of your fans. But even if you're not new to the industry, the advice on building an email list can totally do your head in.

Some advice is contradictory. Very little advice gives you solid information about what you should do or how to even start. And for those who are working on their first publications, the idea is often too overwhelming. In fact, most pre-published writers put building an email list into the too-hard basket, saying that they'll do it later—except that later never comes.

Today, I want to explore the insecurity that the debut writer faces when building an email list, and I want to tell you about a venture that I'm taking on to put some science behind some valid tactics.

So… Google has tagged me as SPAM

Your book is in Barnes & Noble, and you’re complaining?

It was a random post that came across my feeds about how the science fiction and fantasy author Fonda Lee was complaining that she was competing against dead authors. I will grant you that it was an old post, dating back to 2019, but it was one that struck up a bit of negative emotions in me.

In her local Barnes & Noble bookstore, she had discovered that J. R. R. Tolkien and Robert Jordan were taking up roughly four shelves of space. She went on to complain about how there was only one copy of one of her own book on the shelves.

While I understand what it is she's complaining about, what she's trying to highlight to the world at large, my initial reaction was: "Get over it!" As I read through the article, my reaction started to include a level of irritation aimed at Fonda Lee and other writers like her who are complaining about not seeing their books in brick-and-mortar bookstores.

Promises to the Reader in the Opening Pages

In the beginning sections of a story, the first pages or chapters, the writer gives a promise to the reader about the nature of the story that they are about to read. There will be a hint of the genre, the pacing of the story, what the story is about, and the way the story will be told (the narrative construction). In fact, the reader should be fully aware of the nature of the story they are reading by the time they hit the 25% mark (or thereabouts)—ideally earlier. This doesn't mean that they should know 100% what the twists and turns will be, but they should know what the main story is and what sort of experience to expect.

If your story is going to be a high-octane thriller, then there needs to be action in those early scenes. If you are writing a sweet contemporary romance, then we should have met the main characters in this romantic coupling and already be able to see those sparks between the characters—even if they want to kill each other in the beginning. And if your story is going to contain religious or political overtones, then those overtones need to be present early too.

Today, I want to talk about the promises that we make to the reader with the opening pages of our books. It's the promise of the premise.

Communications is the key

It might seem obvious, but for whatever reason, it isn't. Occasionally, I get the odd email that actually tells me more about the writer than anything else. And when my spidy-sense kick in, I tend to have one response: "Danger, Judy L Mohr. Danger."

I've written before about how those initial communications with an editor play a big role in the working relationship. I've written on the topic a few times, in fact. And there were a few occasions where I've described how I turned a client down because of it.

In today's post, I want to show you how your messages could easily lead to the incorrect assessment of the situation, which could also have a negative impact on a potential working relationship.

Are we dumbing down language?

Recently, I took a grammar refresher course to help with some aspects of my editing. I took the course because often enough I encounter something in ProWritingAid or in conversations with other editors that I don't understand. The terminology occasionally goes over my head. So, I thought that perhaps a refresher course would help with some of the terminology confusion.

The course certainly did do that, and I was glad I took the course. However, there were a few comments that actually irritated me—and they all revolved around this philosophy that we're dumbing down language.

11 tips for getting quality editing on a minimal budget

Professional editors are expensive. You'll get no arguments from me on that one. Behind the scenes, editors constantly agonize over what rates we should be charging, trying to find the balance between being affordable and actually earning enough to pay our own bills.

And as much as editors try our best to be affordable, more often than not, a writer's budget doesn't extend far enough to make such a venture worth the pennies involved.

Developmental editing (my area of expertise) is the one aspect of editing that seems to suffer the most from this cost dilemma. Under ideal circumstances, every writer heading down publication roads would be able to hire a developmental editor to help them with the story and characterization aspects of their manuscripts, and hire a copyeditor to help with language and the line-level editing. It would be fantastic if every writer could benefit from the professional eye on how the narrative is constructed. But the cost of such a venture doesn't make it practical. So, writers need to think outside the box to find that help with editing.

Today, I want to explore some of the ways that you can edit your manuscripts cheaply without compromising your editing standards.

Creating a Digital Business Card

In 2020, online conferences started to become common place. There were some conferences that were forced to move online, so they could keep operating, but others were designed as online conferences from inception. For some conference, the online environment was a distraction from the networking concept. However, one online conference I attended during 2020 built into their program the Happy Hour Zoom events, doing the best they could to create the end-of-the-day bar socializing experience. And it was during these events that I noticed something in particular.

When it came time to exchange contact information with others, I would find myself typing in (copy-and-paste, really) the various URLs for my social media, my website, and my email. Sure, I could have given them just my website, but the first time I did that, someone complained—they couldn't be bothered looking on the sidebars or the footer for my social media links. So, while the website contains all the information a person needs to contact me in easy-to-find locations, it was clearly too complicated for some users.

I needed a digital business card.

5 Tips for Self-Editing (by Kristin Noland)

Writing takes a community, sharing ideas and supporting one another. So, when we get approached with an article that shares hard-earned knowledge, we couldn't be happier to pass that information.

Today's post is written by Kristin Noland, a fellow editor with her own take on things. Kristin is a developmental and line editor, specializing in speculative fiction, specifically fantasy, paranormal romance, dystopian, and apocalyptic fiction.

So, take it away, Kristin, and let's share some wisdom!

5 Tips for Self-Editing (Guest Blog)

Before we get into how, let’s cover the why you should self-edit.

Competition

If you are going the self-publishing route, your novel will be competing with traditionally published ones that have been through multiple drafts and edits.

If you are planning on using traditional publishing routes, your work will be competing with submissions which have gone through multiple rounds of editing.

Your Readers

You want readers to get pulled into and enjoy the world you have created. To do that, you need to make sure you have a well-written, entertaining, and engaging novel that hits your readers' expectations.

You Become a Better Author

By self-editing, your writing skills will improve.

With the why explained, let’s get into the 5 steps of self-editing.

9 Misconceptions about Traditional Publication

It doesn't happen often, but occasionally I find myself in the middle of the conversation with a new writer who is interested in heading down traditional publication roads. In some cases, the new writer is already familiar with the basics associated with querying and the hunt for an agent or publisher. However, sometimes I come across a new writer who is clueless about what it will really take to get their book published by traditional means.

If you fall into this clueless category, know now that you are not alone and are normal. I was there once myself, completely delusion and as clueless as they come. When I started on my own publication journey, I had no idea what it was really going to take. As I started to learn about this industry, I discovered how much I really didn't know.

It's that old saying: the more you learn, the more you realized how much you don't know. And I'm still learning!

Today, I want to address some of the misconceptions that many new writers have about the traditional publication road.