Well… As every writer knows, reviews are important. However, reviews seem to be a fickled beast. If one was to receive a large number of 4- and 5-stars, someone like me starts to question how many of those reviews were posted by friends and family. The odd negative review actually gives merit to those high-ranking reviews. On the flip side, if you have a large number of negative reviews, readers will begin to steer clear of your book (possibly even future books), and sales will go down. To complicate matters, if your book has hardly any reviews at all (good or bad), people are leery and unwilling to try their hand at something new — especially from a new, untested author.
Let’s not forget that getting reviews is a mission and a half.
For my book, Hidden Traps, I didn’t quite know what to expect, and now I feel all confused and uncertain.