It is vital to give readers of your blog a way in which they can follow your blog, receiving announcements via email. It is also vital that you make it easy for your readers to find the subscription tools. This site has subscription options on the sidebar, but if you don’t have sidebars on your own site, then put the subscription tool in the footer. If you don’t have a footer either, then work out a way to incorporate your subscription tool into every post. DON’T make your readers go hunting for it.
BTW, I would avoid using popups. Google now penalises sites that use popups, giving those sites lower SEO rankings.
This tip is one of the many tips found in Hidden Traps: A Writer’s Guide to Protecting Your Online Platform by Judy L Mohr.
View other Tips and Tricks from the Editor.