It may sound like obvious advice, but you will be surprised at how many choose not to listen to it. If you are self-publishing, you need to be prepared to put money into your book cover. The cover will be the first thing that people see. Hence, it needs to be eye-catching, but in a good way. If your book cover looks cheap, people will instantly assume that you didn’t take the time to edit your writing before publishing. However, if you have a professional looking cover, then they might actually stop long enough to look at the blurb. There are many graphic designers out there who produce beautiful covers for a reasonable price. Ask other writers as to who they recommend.
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