Whether you are self-publishing or traditionally publishing, you need a marketing strategy for your book. It’s not good enough to just post your book on Amazon and expect people to buy it. The “build it and they will come” philosophy only works for Kevin Costner. The exact strategy that you use will depend on your personality and goals. There is only one wrong answer: doing nothing.
By the way, marketing begins before your book is published and continues long afterward.
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